Carbon Net Zero is a household term with which many of us are now familiar - to some degree at least.
The UK Government has outlined ambitious targets to reach net zero, contributing to the global ambitions set out in the 2015 Paris Agreement. In June 2019, the UK became the first major economy in the world to pass laws to bring all greenhouse gas emissions to net zero by 2050 and, earlier this year, it announced its latest Carbon Budget to reduce emissions by 78% by 2035 compared to 1990 levels.
Against this backdrop, we conducted consumer research among 3,000 UK adults to understand how far consumers are along the road to net zero, the progress being made, some of the barriers to change and what role consumer sentiment continues to play in this movement.
In this report we cover:
- Our findings of the perennial challenge facing utility companies of balancing instant gratification with effecting long term societal change
- Customer behaviour, examining both sentiment towards and readiness for carbon Net Zero
- The economic reality of edging closer
- Our key recommendations of how utility companies can help.
"Three fifths (61%) of people think that energy and utility companies see climate change as an opportunity to raise bills and make more money." - Road to Net Zero report